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Knight Frank — Brand & Editorial Strategy
Campaign Video | The Rural Report 2022
Directed brand and editorial initiatives across Knight Frank’s premium divisions, integrating editorial storytelling, digital content, event branding, and strategic communications to reinforce market authority and engagement.
Key Components Included:
Editorial Leadership
Produced flagship publications, including the Wealth Report and Rural Report, positioning Knight Frank as a trusted voice.
Digital & Internal Engagement
Developed strategic newsletters and internal communications, reaching high-value audiences and Private Office clients.
Premium Advertising
Led creative for brand advertising campaigns across luxury publications, including Vogue and Country Life.
Rebrand & Digital Transformation
Managed the rebranding and digital experience for The Buying Solution, enhancing brand visibility.
Event & Launch Strategy
Delivered creative strategy for CLA Rural Business Conference and strategic go-to-market initiatives for key publications and events.
Project Assets
Seasonal Window Campaigns
Social Media
The Buying Solution
Scope: Brand strategy, editorial development, rebranding, content adaptation, seasonal campaigns.
Campaign Results
Strengthened Brand Authority Via Premium Editorial and Strategic Advertising
Full Digital Branding for The Private Office
Delivered Flagship Rural & Wealth Reports
Revitalized Buying Solution’s Brand Identity and Digital Presence
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