About
Jennifer Phoenix
Creative Director
Creative Director
Jennifer Phoenix is a global brand strategist and creative lead based in New York. With a career spanning Australia, Dubai, London, and New York, she brings over a decade of international experience shaping campaigns for leading fashion, hospitality, wellness, property, and lifestyle brands.
Her portfolio includes influencer-led campaigns for Royal Botanic Gardens Victoria, strategic brand development for Knight Frank London, and experiential activations with international fashion and luxury houses. She has also contributed to premium sporting events, including Wimbledon and the Australian Open.
Equally fluent in creative direction and data-driven strategy, Jennifer crafts campaigns that merge editorial elegance with performance-driven execution. Backed by a global marketing career and an early foundation in fashion design, she specializes in holistic brand building—blending refined aesthetics, strategic clarity, and emerging innovation.
PRAISE
What clients & collaborators say
“Jennifer is the kind of extraordinary talent that transforms a team — innovative, magnetic, and consistently invaluable.”
— Anne-Laure Lyon
Fashion Editor
Harper's Bazaar
“Jennifer brings a rare blend of strategic vision, creative intuition, and operational excellence—making her an invaluable asset to any growth-focused brand.”
— Tanya Hendy
Marketing & Communications
Royal Botanic Gardens Victoria
"Jennifer is one of the most outstanding marketing professionals I’ve worked with — a rare mix of creativity, intelligence, and executional perfection."
— Maraika van Wessem
Head of Marketing & Communications
Royal Botanic Gardens Victoria
“She led the campaign with clarity and confidence, delivering measurable outcomes that significantly elevated our brand in a competitive market.”
— Alice Molan
Executive Director, Corporate Services
Royal Botanic Gardens Victoria
“Her thinking was top-tier — ahead of trends, sharp in delivery, and deeply collaborative. Jennifer elevates every project she touches.”
— Jeremy Zhang
Marketing & Communications
Knight Frank London